The case of Chanel and WestWood Essay Example | Topics and Well Written Essays - 2000 words

The case of Chanel and WestWood - Essay ExampleThe essay The case of Chanel and WestWood concerns the Chanels and WestWoods case. Exclusivity and dashability are the both concepts which may be directly related in the context of fashion pattern. The exclusivity strategy is directly aimed at creating branding opportunities for the business. Branding concept is often dependent on the competitive advantages that a company or a business holds. These branding traits are created rather than adopted from a particular industry. The brand tubercle is developed using the strategies which give a unique, new or fashionable product to the consumers in the fashion designing industry. People are often attracted towards the clothing and other accessories which are produced for a limited number of people with a unique idea and suitability with the latest trends. These unique products are identified normally with the fashion designers name. Their marketing is placed in a way that gives an impress ion of uniqueness and exceptionality of the product design and quality. Hence, exceptionality of a product design should also be come with by fashionability of the product in order to attract consumers. An exceptionally expensive item with good quality does not attract customers until it is according to the current fashion and trends in the society. Some distinct businesses which are recognized by their names in attaining the exclusivity in their relative industry include Harvery Nichols in the sell industry, Ferrarri in the automobile industry., Rolex in the watch making industry and so on. Coco Chanel and Vivien Westwood are the two leading names in the fashion designing industry which make use of the exclusivity concept keeping fashionability as their core value and meeting consumer expectations as their aim. The goodwill and trademarks of fashion designers play a life-sustaining role in the success of their products. They launch new variety and people go for it as their disti nct position in the market assures reliability of their materials and designs. flair designing industry is highly demanding and requires continuous changes in designs. Creativity is the main factor in the success of fashion designing career. The well known fashion designers use a number of marketing strategies to increase their sales as well as to maintain their goodwill. Their reputation is a factor which assures their success. Their unique ideas accompanied by creativity of using them in their products make the products distinct from others (Dickerson 2004, p. 296). Their marketing techniques involve ideas which promote individuality of their designs and uniqueness of their products. The use of Chanels logo in the products it offers motivate the consumers to buy it. Consumers of fashion designing industry are highly status and brand conscious. Their trademarks